Speeches in National Socialist meetings were indeed characterized by very clever manipulations of the emotions of the mass individuals and by strict avoidance of objective argumentation. Hitler, in MEIN KAMPF, emphasized repeatedly that the only correct mass-psychological technique was that of avoiding arguments and of keeping the "big final goal" before the masses.
Chaos Marxism gets very pissed off with idiots who argue that American Republicans or neo-cons are "fascists" (if they were fascists, Barack Obama would be shovelling shit in a concentration camp and you wouldn't have internet access, mate). However, the rules of reactionary electoral politics seem to be pretty consistent throughout the years.