If theology can be described as "the understanding of the stories that really matter in a particular culture", then perhaps what Chaos Marxism is attempting is materialist theology. (God / The Other World exist to the extent that we behave as if they exist.) This goes beyond "literary criticism", "film studies" or "cultural studies" in that we want to examine how ideology is produced and reproduced at all levels of our society, what factors in society contribute to the acceptance and thriving of various memes/ideologemes... and thus how to create a countermovement to the current productive system through the unity of workers and art / psychology / practical spirituality (to supplement the unity of workers and science which Rosa Luxemburg defined as the purpose of a revolutionary party).
Perhaps what I really want is a discipline of ideology in the sense of psychology, sociology, etc. And memetics, then, becomes to ideology what genetics is to evolutionary biology.
