Try to talk in the same voice as the super-ego of your gullible stooges. Generally people are so used to doing what the programmed voices in their head tell them, that if you can work out what that programmed voice is telling them and make it come out of your own mouth, they will become your devoted zombies and you can exploit them to live quite comfortably without actually contributing any value to the real world.
No lie. Mediocre cult leaders like Deepak Chopra or whoever tell people what they want to hear about themselves. Hard-core cult leaders like L. Ron Hubbard, Gary Chicoine or Jim Robertson will abuse the hell out of their followers, triggering all their class society-implanted self-abasement circuits.
In contrast, real Masters are distinguished by their loving-kindness.